I am a results-driven narrative writer based in Portland, Oregon with an ear to the street, a hand (or two) in production, and a pen on paper.
A chronological-ish selection of work completed between 2018 - 2026
Social Media
adidas Skateboarding
Social media narrative direction and digital execution for adidas Skateboarding. Internal seasonal toolkit, product and reactive focus, focusing on new releases/color refreshes and clips captured by athletes.
Holiday ‘24
adidas
Conceptual development, creative direction, brand messaging, and EOA deliverables that made this seasonal campaign the brand moment of the year.
What to Wear to a Music Festival
adidas Stories
adidas Originals editorial creative campaign highlighting festival styles with an emphasis on adidas shoes and apparel.
Yoga for Basketball Players
adidas Stories
Performance-forward editorial article focused on the multitude of benefits that yoga can provide for basketball players.
adidas Athlete Bios
adidas Stories
Exploring a diverse cast of adidas athletes, these short editorials highlight athlete stories and accomplishments.
How to Style Samba
adidas Originals
Creative editorial style guide emphasizing the Samba and its versatility with outfits that are appropriate for every day of the week.
Club World Cup
adidas Stories
Editorial aimed at building anticipation for the 2025 Club World Cup by providing clarity of the structure and participants.
Cardio and Strength Training
adidas Stories
Editorial campaign demystifying the age old question: “What comes first, cardio or strength training?”
Taking Rest Days
adidas Stories
Editorial focusing on the important of rest days for all levels of athlete, including low-impact movements to help recovery.
Superstar Size Guide
adidas Originals
Celebrating the Superstar, this editorial focused on finding a proper fit for those new to this heritage silhouette.
Samba Size Guide
adidas Originals
Written editorial breakdown of the iconic Samba, including fit details, historical context, and a deep(ish) dive of the various Samba models.
Promotional copy for a variety of adidas campaigns including adidas x Mercedes, adidas Originals, Miami Soccer Jerseys, and more.
adidas Promotions ‘24/’25
adidas
Invincible 3
Nike Running
Conceptual development and creative campaign for the debut and marketing of the Nike Invincible 3 running shoe.
Chicago + NYC Maration Reactive Marketing
Nike Running
Reactive social media posts with written copy and real-time asset delivery celebrating Nike athletes participating in Chicago and NYC Marathons.
Vomero 17
Nike Running
Concept to creation creative campaign centered around the debut of the Nike Vomero 17.
Winterized
For Nike Running
Holistic product marketing campaign centered on maintaining momentum through the winter months, bolstered by a affirmations and advice that encourage outdoor running.
A fully integrated marketing campaign centered around Her emotional sensation derived from movement and activity.
Feel Your All
For Nike
Limited run capsule developed around Asian wellness, heritage and storytelling.
We Transcend Asian Network AAPIHM 2023
For Nike
Nike Yoga
Product marketing campaign introducing a versatile collection that encourages comfort and clarity through yoga.
Digital marketing campaign highlighting stories from Nike adaptive athlete Amy Bream, Nike Trainer Joe Holder, and Nike/Peloton Instructor Tunde Oyeneyin.
Progress Starts Here
For Nike
Product marketing campaign introducing the Nike ZoomX Invincible Run Flyknit 2 and a continuation of the Runners Helping Runners editorial franchise.
Invincible Run Flyknit 2
For Nike Running
Product marketing campaign introducing the Nike React Infinity Run Flyknit 3 and a continuation of the Runners Helping Runners editorial franchise.
Infinity Run Flyknit 3
For Nike Running
Digital forward product marketing campaign debuting the Nike Air Max Dawn, Nike Air Max Pre-Day, and Nike Air Max 2021.
Air Max 2021
For Nike
A candid interview at legendary Lincoln High School with up and coming skateboarder and Portland local Anthony Del Togno Armanasco.
“Big T Makes Memories” Editorial/Interview
For Alright Magazine
Portland community building at its finest, an editorial piece showcasing the tight-knit and inclusive group of skateboarders that make this scene so special.