On the ground, real-time reporting and social media posting reacting to the successes of Nike Athletes taking part in the Chicago and New York Marathons. These captions were written, edited, and shipped within 10 minutes of the results taking place. Detailed coordination with the social media team, photographers, and brand directors was necessary and essential to best represent the brand, the athletes, and their Nike product. Posts were shared across multiple channels including @nike, @nikenyc, @nikerunning, @nikewomen, and more.