Centered around the “Big Three” of Nike Running’s performance models, our Winterized campaign got down and dirty to illustrate the joys of running in cold conditions.

With Art Direction playing off of the narrative guidance of our writing team, everything was influenced by the tagline “It’s Still Better Outside”. The narrative thread was maintained in imagery, through athlete focus, as well as product lust that romanticized running in the elements, despite less-than-ideal circumstances.