A branch of the Progress Starts Here campaign, Nike Yoga was a product focused digital marketing campaign with focused storytelling centered around Nike Trainers and the small, daily motions that we take to make lasting changes in our lives.
Deliverables in this campaign included a full suite of digital executions, including Nike.com landing pages, email, app, as well as social channels @nike and @niketraining. Additionally, personalized executions live in the Nike Training Club app to inspire movement through fitness.