The Future is in the Air campaign for Holiday of 2021 revolved around the release of the Air Max Dawn, Air Max Pre-Day, and Air Max 2021. This campaign was a digital marketing effort that hinged on future-forward designs with art direction to match.
The brief in this campaign was a product-centric marketing effort that showcased new releases to the Air Max family, propelling the family of shoes into the future with contemporary designs supported by the classic Air Max feel.
Deliverables for this campaign included digital executions that spanned Nike.com landing pages, email, Nike app card/thread, push notifications, and numerous social media posts.
