Feel Your All is an exploration and love letter to Her, supporting and acknowledging the specific, indescribable feeling that comes from moving Her body. A fully integrated marketing campaign validating however She chooses to express herself through movement.
The challenge with this campaign was developing thematic language that served to support Women and movement, while still making product a central element in all deliverables. Ultimately, the resulting work showcases the gentle push and pull derived from successfully connecting two disparate ideologies.
My Feel Your All Campaign work lived in Nike.com landing pages, gendered landing pages, Emails, App threads, social media channels, and out-of-home advertising. Messaging hierarchies and conceptual frameworks were developed on a global level and were distributed to the various geographies before going live.
