The Progress Starts Here campaign hinged on the concept of forward momentum and acceptance of own’s individual journey. This digital-first marketing campaign introduced Nike’s partnership with Peloton instructor Tunde Oyeneyin, and satisfied seasonal product marketing needs running, training, and yoga sports categories.
Deliverables in this campaign included a full suite of digital executions, including Nike.com landing pages, email, app, as well as social channels @nike and @niketraining. Additionally, personalized executions live in the Nike Training Club app to inspire movement through fitness.
