The Nike Zoomx Invincible Run Flyknit 2 campaign was a fully integrated marketing campaign that was playfully expressed through metaphor.
Designed to help runners train without fear of injury while leading up to big runs or race days, the uniquely positioned shoe brought together many key elements held dear to runners to create a unique do-it-all marketplace offering. Deliverables included Nike.com landing page executions, email, Nike app cards/threads, email, push notifications, as well as retail placements and a globally distributed visual center with messaging toolkit.
The Runners Helping Runners franchise added a new chapter within this campaign, focusing on the running community as a source of inspiration. Additionally, the Nike Running Guide “Recovery” chapter was revealed with the release of the Invincible 2, focusing on a key facet of the athletic cycle and offering key information to benefit those looking to progress through sport.
