I was heavily involved in the conceptual strategy, end-to-end development and digital post-production of the marketing campaign for the Nike Invincible 3. My team and I were briefed to tell the story of the Invincible - the “World’s Cushiest” Running Shoe. To do so, I wrote the script for this campaign, centered around a cast that featured relatable joggers and Olympic Athletes. The campaign communicates the product benefits while catering to the narrative desires from our internal partners and creative team. In addition to writing the script and establishing the narrative arc of the campaign, I created copy that supported our suite of assets while bringing the story to life. The work lives through multiple Nike outlets including .com and app, social media, and retail placements.