The Nike React Infinity Run Flyknit 3 campaign was a fully integrated marketing campaign centered around confidence through reduced potential for injury, while providing an entry-level running shoe to the marketplace that completed the trifecta of looking good, feeling good, and running well.
Deliverables included globally distributed digital placements centered around product marketing that lived on Nike.com landing pages, in app executions, social media posts, email, and Nike app cards/threads. Product centric while still delivering the storyline of runners enjoying running for the first time, the Infinity 3 campaign prioritized sensation to best tell a story.
The Runners Helping Runners franchise added a new chapter within this campaign, addressing the concept of competitive running while maintaining a positive attitude with community support. The Infinity 3 introduced running as an athletic avenue, while Runners Helping Runners exemplified just how deep the rabbit hole goes.
