I am a narrative writer based in Portland, Oregon. My versatility shapes the way that stories are told. I elevate voices by communicating with connection.
A selection of work completed between 2018 - 2023
Invincible 3
Nike Running
Chicago + NYC Maration Reactive Marketing
Nike Running
Vomero 17
Nike Running
Concept to creation creative campaign centered around the debut of the Nike Vomero 17.
Winterized
For Nike Running
Holistic product marketing campaign centered on maintaining momentum through the winter months, bolstered by a affirmations and advice that encourage outdoor running.
A fully integrated marketing campaign centered around Her emotional sensation derived from movement and activity.
Feel Your All
For Nike
Limited run capsule developed around Asian wellness, heritage and storytelling.
We Transcend Asian Network AAPIHM 2023
For Nike
Nike Yoga
Product marketing campaign introducing a versatile collection that encourages comfort and clarity through yoga.
Digital marketing campaign highlighting stories from Nike adaptive athlete Amy Bream, Nike Trainer Joe Holder, and Nike/Peloton Instructor Tunde Oyeneyin.
Progress Starts Here
For Nike
Product marketing campaign introducing the Nike ZoomX Invincible Run Flyknit 2 and a continuation of the Runners Helping Runners editorial franchise.
Invincible Run Flyknit 2
For Nike Running
Product marketing campaign introducing the Nike React Infinity Run Flyknit 3 and a continuation of the Runners Helping Runners editorial franchise.
Infinity Run Flyknit 3
For Nike Running
Digital forward product marketing campaign debuting the Nike Air Max Dawn, Nike Air Max Pre-Day, and Nike Air Max 2021.
Air Max 2021
For Nike
A candid interview at legendary Lincoln High School with up and coming skateboarder and Portland local Anthony Del Togno Armanasco.
“Big T Makes Memories” Editorial/Interview
For Alright Magazine
Portland community building at its finest, an editorial piece showcasing the tight-knit and inclusive group of skateboarders that make this scene so special.